The business world is hearing buzzwords, such as “Competitive Intelligence,” “Market Intelligence,” “Business Intelligence” and others similar in nature, more often these days. For the most part, these words all tend to refer to the same general practice of a formalized “intelligence function.” But practitioners, and the organizations who have such functions, tend to attach different meanings to these phrases. Why is that? And if a company doesn’t have such a function, is the intelligence piece missing?

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